12th October 2016
The innoVentures Managing Director; Roy Williamson was invited to present at the London Digital Business Forum last month on “How…
Posted on 3rd March 2014
Carama, Castrol’s online car care portal in Malaysia, has launched a Service Price Calculator, an innovative online tool giving car owners peace of mind by providing estimates for their car maintenance – the first tool of its kind in South East Asia.
A survey by Carama and Malaysian automotive blogger, Paul Tan, showed participants felt a need for transparency in pricing and they wanted assurance over quality of workmanship. Carama can play a key role in the relationship between car owners and workshops by helping to addresses these concerns.
Carama can play a key role in the relationship between car owners and workshops by helping to addresses these concerns and, at the same time, hopefully encourage higher standards in car workshops across the country.
The key insights from over 2000 respondents are shown in the image.
Sumeet Wadhwa, General Manager of Carama said “The survey results collected from over 2000 car owners in Malaysia indicates concern and uncertainty around quality of repair and maintenance costs for their vehicles. Carama streamlines the workshop selection process and all Carama workshops provide car owners peace-of-mind through a three-month warranty on all services and repairs. By introducing our Service Price Calculators to consumers, they can now calculate estimates of their repair and not feel overcharged.”
Roy Williamson, Director, Castrol InnoVentures said: “This is a great step for consumers in Malaysia. The quality assurance offered through Carama and pricing transparency has the potential to lift the standards of independent workshops in Malaysia and consumer perceptions. We are excited to bring this opportunity to both workshops and Malaysian car owners.”
At this stage the service price calculator covers a selection of car makes and models including, Proton, Perodua, Honda, Toyota, Nissan, Suzuki, Isuzu, Mitsubishi, Ford, Naza.
Launched in August, Carama, has a network of more than 130 workshops in Klang Valley. Carama features a workshop locator, service price calculator, my car logbook and Carama Rewards (four percent cashback on all services and repairs) to help car owners simplify their car care experience and find the best workshop for their car. Carama also features the Carama Certified Shops that have been through the “40 point” rigorous screening to meet the highest standard of workshop quality. All bookings made through Carama.com are assured with a 3 months warranty, fair price assurance and free drop off service within 5 km.
For more information about Carama and how to locate the nearest workshops, kindly visit http://www.carama.com